The Dallas Cowboys of the National Football League are a fan favorite franchise. They have been a success on the field, playing at a consistently high level, since joining the league as an expansion team in 1960. In addition to their great success on the field, “America’s Team” has been just as successful off the field and is considered to be one of the most valuable sports teams in North America. The great success of the Cowboys organization hasn’t just been limited to the football field, it has spilled over into the community that it serves, represents, and calls home. Dallas Children’s GENECIS
At the heart of any organizations success are the people. Jerry Jones has been owner of the NFL Dallas Cowboys for the past 18 years. Together, he, his wife Gene and their family manage and operate the franchise. All three of his children are part of the Cowboys organization and are actively involved with the day-to-day operation of the franchise. Thankfully for the people of Dallas and area, Jerry Jones and his family put equal emphasis on The Cowboys giving back to the community.
The Dallas Cowboys and their Logo are one of the most recognizable sports franchises in the world and are more than happy to use their celebrity status and visibility to help others. The idea behind giving to the community is to help those who don’t have the means to help themselves. In the words of Jerry Jones, “As a sports entity that has enjoyed unprecedented success and recognition for four decades, we feel a very strong obligation to transfer that championship tradition and the magic that it creates toward the bigger purpose of making a difference.” To that end the resources, talents, and skills of his family, the Cowboy players and all members of the organization are utilized for community outreach.